It never ceases to amaze me when it comes to Hello Kitty products coming out as Sanrio discontinues about 600 products a month only to bring 600 new ones in each month. So fanatics like myself never get bored and always have a empty wallet. Once again Hello Kitty reminds you of what once was..Michael Jackson. These hats are actually from the new mens line with GDC that kitty is trying to bring into the fanatic community. My bet is that mostly women will probably buy these hats for the Michael Jackson factor and because they are just plain cool. I can not seem to find a website for GDC though.